Every cloud is trimmed with gold braid – even lockdown.
- It reduces our range of activities. This hurts, but also allows us to focus. We can concentrate on two or three important areas, rather than six or seven.
- Normal activities often involve conflicts. For example, R&D and sales can be in opposition. If we can deliver on one of these we’ll achieve something.
- Stressed systems, such as hearing, nerves, or our livers are given a compulsory rest.
- Lockdown forces us to do old things in new ways, as many of the historic routines can’t be sustained. Often the new ways will be found to be better.
- Fewer resources means we have to do things more cheaply or simply. Some of these economies will survive the ending of the crisis.
- Inevitably, lockdown will put firms out of business and reduce competition. This is a grim fact. If you can survive, you’ll find a clearer field afterwards. The enterprises that were struggling in normal times will have folded.
- On that topic, Bill Gates has said that every business should aim to have a year’s reserves – in other words, be able to last 12 months without sales. Who the hell can do that? Still, you can see his point.
I looked at a couple of movies recently about the mid-20th-century entrepreneur Howard Hughes. These were The Aviator, starring Leonardo DiCaprio, and The Amazing Howard Hughes, with Tommy Lee Jones.
Both movies told interesting stories, the first focusing on Hughes’s early years, the later protraying his decline into eccentric old age.
What startled me was the similarity between him and our current rich visionary, Elon Musk.
Hughes made his pile selling drill parts during the Texas oil boom, then parlayed the cash into blockbuster movies, operating an airline (TWA) and making extravagant forays into aircraft design.
His six-engined Spruce Goose was at the time the largest aircraft ever built. It barely got off the ground and has been hangared ever since as an awkward reminder of Hughes’s overreach.
In a similar vein, Elon Musk got rich from the internet revolution, bought into the car company Tesla and has ambitions to be a space transport pioneer.
Both men had or are having trouble reining in their cashed-up dreams to keep pace with the reality of what they’re trying to achieve.
The Musk story is still unfolding, but how fascinating to see if the second half of the man’s life will mirror the fated trajectory of his forerunner.