Facebook and Google are being pilloried for misusing the details of our private lives, but the silver lining is advertising that at last is something we can relate to.

Information in line with our interests – what an awesome notion!

This is after a lifetime of television viewing where the advertisers clearly don’t have a clue.

NOT MILES AWAY

Sure, online ads are sometimes out of date. We’ve already bought the goods or taken the holiday. Still, they’re not a million miles off. We appreciate the thought.

We’re also forewarned with cautionary pop-ups about intrusions on our privacy. Well and good, for we need to be reminded.

Who can object to cookies when they dish up ads that are startlingly knowing? The things are going to arrive anyway, so they might as well be apt.

Maybe it’s overdoing things to talk about advertising we can love. But accepting – that’s not too much.