It’s humiliating to make business mistakes – especially the habitual ones that have gone undiscovered until now. “Why have I been doing this, all these years? How idiotic.”
After that, it’s gratifying. Embarrassing realizations are forerunners of steps forward, precursors to progress.
RED-FACED
In a sense, continuous improvement is a matter of moving from one mistake or omission to another, seen in retrospect.
- Color blind people can’t read our logo.
- Google isn’t indexing a lot of my pages. Why didn’t I submit a sitemap?
- We qualified for that subsidized loan 24 months ago, without being aware of it.
Continuous improvement, once you’ve got over the red face, can feel like a dull way to make progress. How much more exciting to create breakthroughs.
But when viewed closely enough, “continuous” actually looks like small steps or innovations. It’s just a matter of scale.
On that basis, make a fool of me anyday.
The worst kind of ending is ghosting, where a client or customer goes silent, not contacting you or returning calls or emails.
In dating, when your current love becomes an ex, the effect can be brutal, tolerable, or even welcome, depending on the state of the relationship.
NOT JUST INCOME
In business, the pain can depend on how long you worked together. If that was years, the effect can be devastating. We’re not just talking about the end of an income – though of course that matters.
Ghosting creates a feeling that the good bond you thought existed is of little value to the client, who doesn’t care if you drop out of their life forever.
This surely isn’t the right way. All business tie-ups end sooner or later, but the finish deserves a full explanation to the other party, preferably face-to-face, no matter how uncomfortable this process may be.
Ghosting should be something that went the way of the black and white television.