It’s great to be in control, but sometimes this can throttle your efforts.
Early-stage enterprises are ambiguous, uncertain animals that are never a perfect fit with the market. They need a lot of tweaking and changing.
Being imprecise over goals and methods can be an advantage.
During the Vietnam War, the insurgents and North Vietnamese used the Russian AK-47 semi-automatic rifle, which was very effective in battle because it was engineered slack. U.S. forces, by contrast, were saddled with the fine-tolerance M16 weapon that in its early form needed frequent cleaning and often jammed, resulting in unnecessary loss of life.
LOOSE AND EASY
Anyone who plays tennis knows the virtue of a floppy serve and a relaxed grip. This allows a whippy racquet motion, using the pivot points of the fingers, wrist, elbow, shoulder and back. The grip is tightened up before the racquet contacts the ball.
Ever listened to Bob Dylan’s early songs or read the prose poems on his album covers? Their meanings are often vague and impressionistic. They say almost whatever you want them to, which gives them wide applicability.
So too with business. Hang loose until the moment when you have to tighten up. Let market forces and other uncontrollable variables tell you what you need to know.
Be free, people.