Hey, give me back my day

Commenting on web forums can be a lot of fun, and what’s wrong with that? Nothing, except that it can divert your creativity away from more productive work.

A useful rule for me: Participate only when you have deep knowledge of a subject, so that the airing of your authority can help you and others.

Social media such as Facebook can be just as addictive and time-wasting, and this is well-documented. Still, their purpose is often personal, and we all need diversions from the serious stuff of being in business.

Professional forums undoubtedly have a social aspect too, so the delineation isn’t clear-cut.

TOP COMMENTER

Forums encourage activity by rating contributors on the number of posts, upvotes or karma points. You can become a Gold account holder, Pro level, VIP, Established Member, and so on. Who doesn’t want to be a prestigious and recognised contributor?

On one forum that I read, though don’t comment on, the top person has posted 77,000 times since he joined in 2002. He no doubt believes that he “owns” the forum, as he’s willing to slap down contributors whom he feels are not up to the mark.

I’ve happily spent a whole morning commenting on sites that have left me hot as a scramjet by lunchtime, though completely uninterested in doing any other meaningful work for the rest of the day.

EMPTINESS

The buzz is wonderful but is also addictive. It’s hard to resist doing the same thing the next day and the next.

The result? An empty sense of time and creativity wasted.

For the purposes of productivity, it’s good to set a strict rule for yourself on the conditions in which you may or may not post – in the same way that a gambler needs limits on when she or he can continue.

Otherwise you end up asking what happened to your day.

Photo by Andy T

 

Clear and hot – or strain and pain?

focus

Focus is good, they say. It’s supposed to be a key to success – concentrating on what works, and not getting distracted. Whole books have been written about it.

Short-term focus means fixing on a task and not wasting your day on side activities. Then there’s sustained focus, over a longer period. Enemies of this are said to include acquisitions, new ventures, and sitting on too many eggs at once.

Unrelenting focus isn’t always for the best, though. It can lead to number watching, impatience and unnecessary fiddling.

Not everything happens just when we want it to. Projects get stuck. Trying to push them forward isn’t always going to work. We need to rest, wait for inspiration, let time to pass. 

NO ITCHES

That’s when alternative ventures are valuable. They allow us to lie fallow on the prime one, without the feeling of going nowhere. We can move from one to another without getting itchy. 

Two side projects are good. Three may be even better.

Contrast between activities is useful, for example gardening as a break from book writing. The secondary projects need not be profit-related. When business progress is stubborn, you can switch to improving your tennis slice.

Everyone wants Unicorn rates of growth, like those of Airbnb or Uber or Clubhouse, but mostly this isn’t how it happens. Growth typically occurs on a compounding basis, which means that the first few years show modest returns.

Maybe it’s like planting an orchard. No matter how ambitious we are, or how much effort or intelligence is applied, a few seasons have to pass before the first crop. There’s a natural maturation process that can’t be rushed.

Focus sounds clear, hot, laser-like. Just what we all want to be. But it can also lead to forced thinking, strain and pain.

Focus isn’t always sharp.

Photos by Michael McAuliffe and Claudio Schwarz | @purzlbaum

No deadline, nothing done

If you want to get things done, place yourself under pressure or accept external pressure. You’ll work more effectively.

Build it into your schedule – without going so far as to cause panic. One person’s pressure is another’s ease, so choose the amount of push that enhances your efficiency.

Russian concert pianist Konstantin Shamray says: “Once you are busy, really busy, you get more organised and get more done. It is as if some hidden reserves open up within you.”

YOUR LEGACY

Without some urgency Parkinson’s Law applies. Restrict your working time, by say booking an afternoon round of golf before going into the office in the morning.

Another hack is to make a list that’s too long, knowing that all the items don’t have to be knocked off in 24 hours – although you will try.

The scope of projects that benefit from self-imposed deadlines will vary greatly, from “This is what I intend getting done before bedtime” to “Here’s what I want to make my legacy.”

Lifetime’s work or a well-filled hour. A firm schedule can benefit both.