When your writing won’t work

Stuck with your content writing? If an article won’t flow, chances are that you’re suffering from a common problem, which is that you don’t have a clear picture in your head of whom you’re writing for.

The result is that you can’t think what to say or how to say it.

Stop and consider. Work out who your audience is and try to envisage a typical member of that audience. Start writing again.

This trick is usually effective. Vague sentences are replaced by precise, targeted phrases and everything seems to flow.

You can’t write for everybody. Try instead to write for somebody. The likely outcome is that it will be read with pleasure by many.