Break it up, thanks

Browsing online isn’t like reading a book, but is more like scanning a newspaper. Most newspapers (yes, they still exist) have short paragraphs because they’re easier to skim through without losing your place.

Online copy tends to be consumed in the same way. Most of it is free, so is often attracting an uncommitted readership. A simple format is therefore a key to holding people’s attention.

This means short paragraphs of no more than two or three sentences.

For proof of this, check the comments section of your favourite online forum. Remarks that are written in huge blocks of unrelieved type tend to be ignored.

Comments displayed in short paragraphs are the ones that get attention. So press Enter to make your copy friendly!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s