Every cloud is trimmed with gold braid – even lockdown.
- It reduces our range of activities. This hurts, but also allows us to focus. We can concentrate on two or three important areas, rather than six or seven.
- Normal activities often involve conflicts. For example, R&D and sales can be in opposition. If we can deliver on one of these we’ll achieve something.
- Stressed systems, such as hearing, nerves, or our livers are given a compulsory rest.
- Lockdown forces us to do old things in new ways, as many of the historic routines can’t be sustained. Often the new ways will be found to be better.
- Fewer resources means we have to do things more cheaply or simply. Some of these economies will survive the ending of the crisis.
- Inevitably, lockdown will put firms out of business and reduce competition. This is a grim fact. If you can survive, you’ll find a clearer field afterwards. The enterprises that were struggling in normal times will have folded.
- On that topic, Bill Gates has said that every business should aim to have a year’s reserves – in other words, be able to last 12 months without sales. Who the hell can do that? Still, you can see his point.
There’s usually more than one way to accomplish something. Ideally, you’ll want to have at least three methods open to you.
If fitness is your goal, for example, try not to rely on jogging alone. Also have a choice among swimming, weights, exercise machine and sport.
Varying your activities will “keep your body guessing” and make you fitter faster. It’s also great to be able to get up in the morning and ask “what one will I do today?”
If yoga is your thing, train regularly with more than one group. Self-employed? You’ll want at least three clients.
Not only does variety stop you getting bored, it also creates a buyer’s market. The providers of activities will have to compete against each other for your attention, which means you get the best possible deals.
A range of alternatives isn’t usually possible at the start. Let it evolve. Begin with a single activity, than add to that as opportunities arise.
Achievement – it’s a matter of choice.
The corner restaurant near this office has been through five tenants in recent years. Each spends money on a new name and new fitout, but these don’t stop the venture from failing.
We’ve had a Mexican, Turkish, contemporary, Asian, and one I can’t remember.
In each of the formats, there’s been nothing wrong with the food or service. But the floor size of the premises is enormous and would need a lot of diners in order to be profitable. Many of the tables are empty during the week. The two-highway exposure must also push up the rent.
And this is on a high street that’s already overserviced with casual restaurants.
What startles me is the faith that each new operator has in a fresh concept, as if this will be the one to break through into profitability. A revamp is seen as the answer.
You can dress up these premises any way you like and the business fundamentals aren’t going to change much. A dog remains a dog, regardless of the color of its coat.