In a previous post, we talked about having more than one project going at once, to provide continuing progress. When one gets stuck, you can switch to another.
This sounds fine, but there’s a caveat. Changing projects can undermine the boredom that got you going in the first place.
Huh?
OUT OF BED
With luck, our work provides not only an income, but also the fun of creating, problem solving and completing. Work can be interesting and stimulating, something that gets us out of bed in the morning, ready to take on the challenges of a new day.

An antidote to dullness and ennui, in other words.
However there’s more than one way to slice this apple, and the truth is that alternative projects can undermine interest in the first one, killing the urge to complete it. This isn’t just about using up the energy or time that can be spent on something else. It’s about the hunger that impels the task.
Example 1: After jousting with your editor on the phone for an hour, you’d rather slit your wrists open than make those marketing calls.
Example 2: Designing your new kitchen online was fun. Too bad about the client newsletter that’s now overdue by a week.
Ideally, our ventures should work to satisfy different internal masters, rather than competing to achieve the same ends. Otherwise there’s a chance we’ll lose interest forever.
Don’t let your projects fight each other to keep the boredom at bay.
Photo by Nastya Dobryvecher



The worst kind of ending is ghosting, where a client or customer goes silent, not contacting you or returning calls or emails.
In dating, when your current love becomes an ex, the effect can be brutal, tolerable, or even welcome, depending on the state of the relationship.
NOT JUST INCOME
In business, the pain can depend on how long you worked together. If that was years, the effect can be devastating. We’re not just talking about the end of an income – though of course that matters.
Ghosting creates a feeling that the good bond you thought existed is of little value to the client, who doesn’t care if you drop out of their life forever.
This surely isn’t the right way. All business tie-ups end sooner or later, but the finish deserves a full explanation to the other party, preferably face-to-face, no matter how uncomfortable this process may be.
Ghosting should be something that went the way of the black and white television.